The Frosting on the Farmer’s Market Cake: Lido Village Artisan Market Joins Newport Beach

What complements fresh wholesome fruits and veggies well?  Goers of the Lido Village Farmer’s Market in Newport believe offerings from artists make a lovely addition.   Taking place from 9 in the morning until 2 p.m. each Sunday, the Lido Village Artisan Market, founded by Kathy Shaw, is making news, attracting eaters, art collectors, and those enjoying the fresh air.

Initially a time for choosing among fresh fruits and vegetables, Kathy incorporated vendors of jewelry, pottery, and vintage items, inviting a new angle to the once food-only offerings.  However, the art is attending on a trial basis.  As Kathy observes, “If we are successful we will continue, so it is really important to get the word out.”

60 vendors seek more exposure through the artisan leg of the farmer’s market with 15 chosen per week in rotation.  The impetus for presence varies; some dealers are full-time artists with their own shops or creating from home; others are finally chasing their ‘dream’ jobs after the shaky stability of the economy.

Shaw uses a variety of methods to draw attention to her art vendors, naming to-be guests from her Facebook page hosting the Lido Village Artisan Market label.  The market, some saying it emulates a European feel, with its cobblestone walkways, already draws a good crowd.

Shaw wanted to give back to local artists being a native of Newport since 1988.  “I love helping artists so they can do their thing,” Kathy admits.  The Artisan Market Facebook page currently features over 1,000 ‘likes,’ the page featuring colorful pictures and in-depth descriptions of artists and their wares.

The shopping district is located at 3400 Via Oporto in Newport Beach.  Don’t be shy when in the area; while staying at Gulf Shores vacation rentals, stay at the Lido Village Artisan Market.  While farmer’s markets can be found in cities across the country, Newport’s has the advantage of California’s weather; outdoor affairs may take place year round, giving food and art vendors ample opportunity to supplement regular store or vendor hours.

Kathy’s addition to the traditional farmer’s market is a kind and innovative way to expose artists to new customers.  What are some other ways local artists could attract attention?

–         Start a blog.  A number of artists feature work on Facebook pages, but sometimes the platform is not optimal for blending social and commercial sentiments.  A number of people dislike getting ads from ‘friends.’  Blogs provide opportunity to share high quality photos and video, also allowing artists to feature stories about themselves and associated business practices.

–         Start a local workshop.  Some people are not only interested in buying and collecting art, but creating too.  Vendors may attract a number of new followers and advocates by hosting paid or free workshops in local libraries or community centers.

–         Like Kathy did, combining food and art, search for complementary vendors or industries.  For example, an artist may produce trendy and ‘green’ grocery bags for those who don’t want to waste paper, accepting grocery store bags.  Artists may approach grocers, asking if they may sell their designer bags in the store.

Marcus Anderson is a foodie of many years. When he’s not out experiencing the latest culinary masterpiece, he’s blogging about it on the Internet.