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A Couple Travelers By The Numbers: Aug ’12 Income – $55

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August was our last full month of “non-travel” and was a big push for us. We wanted to make sure we announced our upcoming trip to everyone we could; coworkers, friends, random people who requested to couchsurf with us. I have to admit, when we first started this blog a few months ago I was a bit skeptical of what, if anything, we could achieve in the first few months. Let’s be honest, we’re not even traveling (yet). Does anyone want to read about our DC recommendations, or website performance tips? We tried our best to keep it interesting despite the fact that so much of our time was spent simply working and preparing for this trip. All the same…

I couldn’t be happier at where we ended up.

And I know there isn’t much more we could have done.

We have a fantastic route planned out and the website is growing every month (OK, not really that hard given where we started).

Anyways, on to the website statistics.

Summary

Social Media: 

First things first, we created a Facebook Ad campaign as a result of getting a free $50 coupon to advertise from Facebook. The ad began on 8/13 (1pm) and ran until 8/18 (1pm). During that time period we netted 90 new likes. We average about 3 a day so this is well above average for us.

Facebook Likes

Now, would I pay $50 for this out of my own pocket? Absolutely not. 

But I’ll take it for free.

I just don’t quite see the value of 50 Facebook likes outside of the “nice to have” category. I know some people have had mixed reviews with their own Facebook ads. I do think with some more specialized targeting and a more interesting tag line, we could have done a bit better, but I don’t know how much better.

We are also working on building our RSS and last month I added that little green box at the bottom of every article to invite everyone to join our RSS feed if they like the post. It’s more difficult than facebook to tell how this is working, especially since it correlates with traffic so you could be seeing an increase in the rate of subscribers simply because your blog has more traffic. All the same, I do think I noticed the slope in August being somewhat higher than the previous month. I’m going to play around and see if a more attractive call to action box does anything…

Vertical line denotes start of August

Lastly, we are building our first newsletter via  mailchimp. You can subscribe by entering your email address in the “Follow Us” on the side bar of the home page. This differs from our RSS feed because instead of daily updates to your email about new posts, this will be monthly updates about something of our choice. I’m working on figuring out what will even go in our newsletters – is it too early to promise that it will be good? Probably, but join anyways – we’ll try to make it worth your while!

Traffic: We had some record breaking days in August where we cleared 400 page views in a single day – that’s a lot for us. It’d be an average of 12k page views a month, and it’s nice to know that on any one day there are enough people interested in visiting the blog that it’s actually a possibility. We recently wrote a lot of guest posts and did some interviews announcing our departure, which I definitely think played a key role in breaking out. For example:

To return the favor, we’ve also started our own interview series here at A Couple Travelers. Here are the ones that took place in August:

Advertising: We’re just dipping into advertising and earned our first revenue. Honestly, it was almost more of a test to see what it would be like as opposed to any strong desire to advertise on our site. It’s still going to be awhile before we really open up the doors to advertising; don’t expect to see any banners or ads for awhile. On occasion though, we might share a guest post that we were paid to post. In these cases, we have always reviewed the content ourselves to make sure the quality is consistent with our blog.

Social Media

Website Statistics

August Traffic

Google Page Rank: 2/10
Note: We increased our page rank from 1 with latest Google update.

Domain Authority: 36/100

Alexa

Overall Ranking: 345,302

US Ranking: 177,279

Sites Linking In: 203

Advertising

Total Advertising Revenue: $55

 

Find previous traffic updates:

Previous Income Updates (Travel Blog)

Previous Income Updates (Food Blog)

If you enjoyed this article, join others and get free email updates!

18 Responses to A Couple Travelers By The Numbers: Aug ’12 Income – $55

  1. Thanks for sharing! I’m just starting out too, we will be leaving to travel indefinitely next year, it’s a LOT of new information. I’m just thinking I’ll start a real website soon, the personal blog is all I’ve tried so far. Should have taken Facebook up on that free $50, I let it slide, silly me! Could you possibly tell me, in easy one syllable words, why I need an RSS feed and what it is? Thanks so much if you could. Will be following you! : )

    alyson September 5, 2012 at 3:59 PM Reply
    • Hey there – an RSS feed sends an email to all subscribers letting them see your posts as they got up. It goes directly to their email and/or a reader where they can compile blogs to help them read posts without going to your website. It’s another way to share your posts with your audience.

      Dave and Vicky September 5, 2012 at 7:29 PM Reply
      • Ah, OK thanks, I already do that, I’ll have to look at it again. Cheers! Alyson

        alyson September 5, 2012 at 9:10 PM Reply
  2. Great stuff to break down your stats like this. Funky idea. If it helps, I can recommend a look at a couple of resources I’ve seen put together by other travel bloggers which might help out with your pricing so you aren’t underselling yourselves :)

    http://www.successfulblogging.com/sponsored-blog-post-rates/

    https://docs.google.com/spreadsheet/ccc?key=0AuQ4AViZBl-4dFZpZDhOZ1R3SFQyXy1feTJWQjZxbkE#gid=2

    Keep rocking :D

    Laurence September 5, 2012 at 4:04 PM Reply
    • Thanks Lauranece – these are really great resources and we’re looking forward to implementing them in the future. Specifically, that google doc showing rates is a really nice guideline that is difficult to come by – most people don’t discuss what they charge. Glad you liked the post!

      Dave and Vicky September 9, 2012 at 5:15 PM Reply
  3. Excellent news! I can definitely feel your momentum picking up. It’ll only get better when you start posting content from the road.

    I would be SUPER happy to get 400 page views in one day. Where did the traffic come from on that day? Was it from the guest post referrals, Google, Twitter? I.e., do you think that guest posting played apart because it opened up your site to a new audience meaning more links? Or was it more that you link profile was better according to Google so they sent you more traffic?

    I did a $50 free Facebook ad too and have got over 700 new likes in a couple weeks but I’m seeing little to no engagement from these new followers. It’s worth it to be able to say to advertisers that you have 800 followers on Facebook but not for any other reason. Certainly no increase in blog traffic.

    Bethaney - Flashpacker Family September 5, 2012 at 9:25 PM Reply
    • Hey Beth,

      On that day our top traffic referrers, by a large margin, were
      Source Visits
      1. (direct) / (none) 196
      2. stumbleupon.com / referral 167

      Vicky had just submitted several of our posts to SU and they got picked up. I also think this coincided with some announcements at work about us leaving, which partially explains the direct traffic.

      Most of our guest posting took place in early August and I do think it has helped us reach some people we never would have, but I think in general we have just been advertising our posts more, by posting them in the blogging groups and having them shared.

      Disappointing about Facebook but 700 new followers is nothing to sniff at at least!

      Dave September 8, 2012 at 2:03 PM Reply
  4. have you done a post with your goals for your blog over the first 6 or 12 months?

    Especially once you’re on the road, I’d be weary of focusing too much on hard numbers. From my experience, those that do burn out fairly quickly on blogging as it’s a very slow road usually. You want to make sure you take the time to enjoy your travels rather than stress out about growing your blog stats. I always tell people who blog don’t worry at all about stats for the first 6 months. If you can continue the content pace for more than 6 months, and are still enjoying it, then worry about the stats and monetization (but only a little).

    Looking forward to hearing your stories from the road.

    Drew Meyers September 6, 2012 at 1:40 AM Reply
    • Hey Drew,

      To be honest the majority of why we write these articles is less because we’re focused on the numbers and more because we’re focused on be 100% transparent about our website to other bloggers and interested readers. I find that this sort of information is always very difficult to come across because people are, understandably, very private about their websites. We wanted to take the opposite approach and that’s where we came up with these monthly updates.

      We don’t have any 6 or 12 month goals as of now, since they’d largely be arbitrary. But yes, continuing content has got to be at the top of the list.

      Dave September 8, 2012 at 2:05 PM Reply
  5. Why don’t I never get free facebook ads offered? :-)
    Your stats are amazing! My blog has been going for a year and they are nowhere near as high as yours. I have only started advertising the blog wider about 6 months ago though and I am not using pinterest or stumble upon as much as I should I think. So well done you guys. I agree with Laurence, your visits will go through the roof once you are on the road.

    TammyOnTheMove September 6, 2012 at 2:29 AM Reply
    • One possible way to MAYBE get a free facebook ad is to start an ad but not finish it. This can work sometimes, as companies do trigger based marketing where they offer this to interested people. It’s not a guarantee though.

      Definitely starting early on the social media is a good idea because they are so cumulative. Gaining followers early on, I think, pay offs. We are really kicking ourselves with Vicky’s food blog how, only after 1.5 years, we decided to jump on board with what we KNEW was going to be important.

      Dave September 8, 2012 at 2:08 PM Reply
  6. Great info. I really must get back to Alexa again. At one point I was well under 100,000, and then I just seemed to forget about it. I know that a lot of bloggers don’t think much of Alexa, but advertisers do look at it.

    Nancie September 6, 2012 at 4:11 AM Reply
    • That is my impression as well.

      Dave September 8, 2012 at 2:08 PM Reply
  7. Hi Dave & Vicky,

    I found reading this extremely interesting – It’s great to see you guys doing so well so a huge congratulations in that regard! I am a 15 year old Irish blogger and would love to be as successful as you guys one day. I’ve been working hard to boost my traffic and have been on target with my goal thus far which I’m really pleased about. I was just wondering if you would be able to offer any advice as to how I could begin to start making myself some income? Any tips you have would be absolutely incredible!

    Sending the love from Ireland!

    Hannah April 12, 2013 at 4:30 AM Reply
    • Hey Hannah

      Thanks for checking out our blog! My best advice is to keep at it and read other blogs that are earning money online. See what makes sense to you and what doesn’t and pursue those opportunities. We have found one that is working for us for now, but it probably is not viable for everyone and will not last for long. Just be on the look out and keep goal setting.

      Dave and Vicky April 12, 2013 at 4:39 AM Reply
      • Thank you so much for your advice – I’ll definitely keep that in mind! :-)

        Hannah April 12, 2013 at 4:53 AM Reply
  8. Thanks so much for sharing your progress. I’m new to blogging and have no idea what to expect from my blog at this stage. You’re stats definitely help put things in perspective for me. So thanks a mil!

    Carmen March 12, 2014 at 6:18 AM Reply
    • Happy to help! Feel free to shoot us an email if you have any other blogging related questions – we’re not experts but we’ll try to help as much as we can!

      Vicky March 15, 2014 at 12:41 AM Reply

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